Ever scroll through a website and notice a banner ad that feels like it’s following you around? That’s not by accident—it’s display advertising in action. These visual ads are built to grab attention, tell your brand story, and drive action, whether someone’s reading the news or watching a recipe video.
While display ads look simple, running a successful campaign takes planning, targeting, design, testing, and constant optimization. That’s where a display advertising agency becomes a game-changer. With the right partner, your brand can stop relying only on organic reach and start showing up where your customers already are. So, what exactly do display advertising services include—and why do they matter? Let’s break it down.
What Is Display Advertising?
Display advertising refers to visual-based digital ads—such as banners, sidebars, and pop-ups—that appear on websites, apps, and social platforms. These ads can include images, animations, or video and are often used to:
- Build brand awareness
- Retarget previous website visitors
- Promote specific offers or launches
- Support other ad efforts (like search or social)
Unlike search ads that target people actively looking for something, display ads target people based on behaviour, demographics, or interests—even when they’re not searching. The result? More visibility, more impressions, and a broader reach for your brand.
What Does a Display Advertising Agency Do?
Hiring a display advertising agency means getting a full team of strategists, designers, ad buyers, and analysts working together to deliver real results. Here’s what they handle behind the scenes:
1. Audience Targeting
Display ads work best when shown to the right people at the right time. Agencies use advanced targeting tools to:
- Reach audiences by age, gender, location, and interests
- Retarget people who’ve already visited your site
- Create lookalike audiences based on your best customers
- Use contextual targeting (showing ads on pages with relevant content)
Stat to know:
Retargeted display ads have a CTR (click-through rate) 10x higher than regular ads (Criteo). Agencies use data to create smarter segments, so your ads don’t just get seen—they get results.
2. Creative Strategy and Ad Design
A successful display ad must stand out visually and deliver a clear message in just a few seconds. An agency helps you:
- Develop strong headlines and ad copy
- Design multiple ad sizes and formats (Google Display Network has 40+ options)
- A/B test visuals and layouts
- Use motion graphics or interactive elements where needed
From static banners to animated HTML5 ads, your brand’s look and voice should appear in every impression.
3. Platform Selection and Campaign Setup
Display ads run on networks like:
- Google Display Network – reaches 90% of global internet users
- Microsoft Audience Network – shown on Outlook, MSN, and partner sites
- Programmatic platforms like DV360 or The Trade Desk
- Social networks offering display-style placements (Facebook Audience Network, LinkedIn Sponsored Content)
A good display advertising agency knows where your audience spends time and which platforms are best for your goals. They’ll set up campaigns with the correct bid strategies, daily budgets, geo-targeting, and more.
4. Performance Tracking and Optimisation
Display advertising is a data-driven game. Agencies continuously monitor your campaign’s performance to:
- Adjust bids and budgets based on best-performing placements
- Swap underperforming creative with stronger versions
- Analyse engagement metrics like CTR, conversions, and view-through rate
- Run split tests and refine audiences
Stat to know:
Businesses that test and optimize display ads consistently see 30–50% better conversion rates over time (WordStream). Without regular optimization, display ads quickly become “banner blindness.” Agencies keep campaigns fresh and effective.
5. Retargeting and Remarketing
Retargeting is one of the most powerful parts of display advertising. If someone visits your website and doesn’t convert, retargeting shows them a follow-up ad on another site—reminding them to come back and take action.
Why it works:
- It keeps your brand top-of-mind
- It brings warm leads back into the funnel
- It increases ROI by targeting users already familiar with you
A display advertising agency sets up smart retargeting campaigns with frequency capping, dynamic product ads, and sequential messaging to improve results without overexposing your audience.
6. Brand Awareness at Scale
Not all campaigns are about clicks. Sometimes, the goal is visibility—especially for new brands, product launches, or reaching untapped markets.
Display advertising services include:
- Creating high-impression, low-cost awareness campaigns
- Measuring reach, brand recall, and lift
- Targeting broad audiences across multiple devices
Even if someone doesn’t click the first time, they remember what they saw. Studies show it takes 5–7 brand impressions before someone remembers a brand (SmallBizGenius). Display ads help you build those impressions.
7. Integrating with Other Marketing Channels
Display advertising works even better when it’s part of a bigger digital strategy. An agency will align your display campaigns with the following:
- Google Search Ads (to catch lower-funnel traffic)
- YouTube Ads (for video remarketing and storytelling)
- Facebook and Instagram Ads (for social reinforcement)
- SEO and content marketing (to grow organic reach over time)
This way, no effort is isolated. The display becomes part of a full-funnel plan that meets your audience across channels and stages.
Is Display Advertising Still Worth It in 2025?
Yes—more than ever. Even as new formats emerge, display advertising remains one of the most efficient ways to stay visible online.
- Display ad spending is expected to hit $227 billion globally in 2025 (Statista)
- Average CTRs for well-targeted display campaigns can reach 0.5%–1.2%, well above the industry average
- Smart retargeting drives up to 70% higher conversion rates compared to first-time visits (AdRoll)
Display campaigns don’t waste budget when managed by professionals—they stretch it.
Conclusion
Display advertising isn’t about flashy banners—it’s about smart placement, clean design, and reaching the right people at the right time. A professional display advertising agency helps you do that by handling everything from creative to campaign optimization.
Looking to grow your brand with expertly managed display campaigns? Connect with Digital Marketing Agency today and discover how our display advertising services can help you get seen, get clicks, and get results.
