Introduction:
Number masking solution is one of the best technological innovations that confirms digital safety and promotes more transactions with ease. Number masking solution allows a business to communicate, transfer funds, share details and record but protect the number of the customer and also the business. Privacy and safety are some of the important aspects of communication in the times when digital fraud is a major concern. Number masking is a privacy and security technique used to hide the details of a person’s phone number and other details; instead, it uses a number substitute. This method is commonly used by e-commerce industry or ride hailing services, delivery apps, customer support centres and online marketplace.
Only a functioning phone number is enough for anyone to dive into the digital world; a smartphone takes the digital experience further. With children and adults becoming part of the digital world, privacy becomes even more important as filtering out threats and risks increases. Exposing a number that holds all important information (from financial details to identity of an individual) may lead to unwanted contact, scams, harassment or data breaches.
Number masking service as a tool of creating rapport and trust building between a business and the customers. Customers always prioritise security over all things and number masking ensures these measures. It creates a safe and respectful digital environment that eliminates any kind of risk and allows free interactions.
The best use cases of number masking solutions in India are:
- Ride hailing and cab services: One of the top uses of number masking in India is done by the ride hailing industries like Ola and Uber. The solution helps to connect with the passengers, update on the booking, riding points, money transactions, and also directions. Number masking helps the business to function smoothly without risking the driver and also the passengers. It also has an option to register complaints and monitor each step of the process of service delivery. According to Statista, Indian ride-hailing market is expected to reach $13.6 million by 2025 and will grow more in the future,
- E-commerce and delivery service: E-commerce and logistics industry uses number masking solutions that deliver everyday use to one-time purchases. It helps the customers to communicate, order, pre-book, pay, get update on delivery or delay and also raise a complaint, if needed. Number masking service allows even small-scale businesses to avoid risk and threat. It makes profit secure and communicate private. It helps customers to gain trust of the business while delivering everything at the doorstep.
The online marketplace also uses a number masking solution that deals with one-to-one transactions possible while offering security. This has a higher risk of exposure to spams, scams and even staling. Number masking service provides a secure way to the users to communicate without disclosing any details.
- On-demand home service: Companies like Urban Company, Yes ma’am, Housejoy are offering services from beauty to plumping and cleaning. As these services involve home visits, it also exposes the customers as well as the agents to identification, sharing home address and other details. Number masking solution ensures no-communication post service and also makes the business as well as customer accountable in case of any harassment or risk. Though details remain confidential, any kind of non-professional action can be reported and brought to attention. This becomes more relevant in urban settings where safety and privacy are at high risks.
- Customer support and call centres: Many businesses in India operate on large scale customer service centres that handle queries, complaints and offer technical support. Number masking solutions allow a business to prevent the agents from repeated complaints directed at one particular agent. Businesses need to comply with the Digital Personal Data Protection (DPDP) Act in 2023 that categorises phone numbers as personal data, making it mandatory for businesses to implement data protection mechanisms.
Conclusion:
There are a range of industries that use number masking solutions as privacy and protection is the need of the hour. Small scale businesses or startups with limited resources and human resources, can make the best use of the solution as it enhances business growth without compromising with any work load yet maintaining a secure communication line. Number masking solution is cost-efficient, effective and profit making.
